1973 Ltd

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The Intricacies of Marketing Automation using Eloqua

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In this blog post I’ll go into a bit of detail about how we approach the creation of a webinar event within Eloqua 10 – from the Oracle Marketing Cloud.  It covers the full campaign canvas including how to send information over to Salesforce. Sending a webinar campaign via Eloqua For our webinar we have the following event flow […]

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Marketing Automation! Confused? Don’t Be!

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It’s doesn’t have to be complicated! Many marketers shudder when they hear the phrase ‘Marketing Automation’ as indicated in a recent B2B Marketing Automation Report where “43% of marketers said they struggled to develop a strategy for marketing automation”. Understanding how to implement a successful campaign can often feel like a daunting task but it […]

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Meet our Team – Chris Barnett – Client Services Director

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Next in our series of ‘Meet the Team’ blogs here’s Chris, our Client Services Director and co-founder of 1973 Ltd. With a passion for meeting people, creative programming and finding solutions to complex problems, Chris is ideally befitting for managing client services within the business. Starting his digital career on a Vic-20 back in 1982 […]

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1973 Ltd – Delivering Creativity through 2016

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As the year draws to a close it seems an obvious time to reflect back on the past 12 months. And oh, what a year it’s been for 1973! We surpassed our own expectations, gaining large international clients, building strong partnerships with marketing agencies and we’ve expanded our team to support our growing business. In […]

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