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Using Web Fonts within Emails

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webfonts-hero

Do you find using fonts in email a bit limiting? When you have a great design do you find yourself playing it safe, always choosing a web safe font, like Arial, which then lacks impact? People often assumed that using fonts within email can be quite restricting compared with websites but it needn’t be. This […]

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1973 Christmas Email Design and Development

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Christmas card animation

Due to the success of our Christmas email campaign and the level of engagement it attracted from our newsletter subscribers, we thought it would be helpful to share with you a little insight into how this was created including the thinking behind it and how the interactivity and animations were achieved. Design Insight: Storyboarding The […]

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Background Images in Email – #LitmusLive Learnings

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By on September 7th In Design, Development, Email marketing
Background images on multiple devices

A month on from the #LitmusLive Conference we take another look at best practice for background images within email and see how our new found knowledge from the conference can help in this area.

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Making animated gifs using Adobe After Effects

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So the process is first ensuring that your design idea (header graphic) can work as an animated loop and be also rendered as a flat graphic, the issue is that not all email clients render animated gifs and can be flattened through the email collection process by servers. The start of ‘our’ process for creating […]

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