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Litmus Live 2017 – Top 8 takeaways

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Litmus Live 2017

I recently attend the Litmus Live conference in London – an event I had been eagerly awaiting! With my Litmus Live workbook in hand, I learnt so many great tricks of the trade from the fantastic speakers who presented there. Here are my top 8 takeaways…    1. Make your emails accessible. Paul Airy from […]

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Creating an Animated GIF for Email

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videoEmail

Frustrated by the lack of engagement your emails are gaining?  Concerned they’re getting lost in the crowd?   Email is an integral part in today’s busy marketing world, no surprises given it attracts one of the highest ROI in the digital arena, yet grabbing the attention of your prospects is no mean feat.  With inboxes […]

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Using Web Fonts within Emails

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webfonts-hero

Do you find using fonts in email a bit limiting? When you have a great design do you find yourself playing it safe, always choosing a web safe font, like Arial, which then lacks impact? People often assumed that using fonts within email can be quite restricting compared with websites but it needn’t be. This […]

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1973 Christmas Email Design and Development

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Christmas card animation

Due to the success of our Christmas email campaign and the level of engagement it attracted from our newsletter subscribers, we thought it would be helpful to share with you a little insight into how this was created including the thinking behind it and how the interactivity and animations were achieved. Design Insight: Storyboarding The […]

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