1973 Ltd


B2B asset design, creation and deployment


Liaise closely with a large global agency to build emails, landing pages and forms for Sony B2B promotions.


Providing Eloqua consultation and support, we helped the agency produce custom data object work, form integration’s, landing page production, email template creation and deployment. In addition we built a large lead scoring system, including over 100 decision rules, to score potential leads into a fully qualified marketing funnel, ready for the sales team to follow up.