1973 Ltd


Interactive shopping cart experience


Based on the theme ‘Say Yes to the Dress’, we were asked to design an email to make drives more appealing and attractive to a female audience.


Through careful use of colour, imagery and animation we created a romantic look and feel in line with the popular TV show. To enhance this further we incorporated a shopping experience using an interactive shopping cart – built in Litmus Builder. This allowed recipients to select the drive and colour from within the email, before proceeding to checkout with the selected item being added to their cart.