1973 Ltd

Category: Technology

Marketing Automation! Confused? Don’t Be!

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automation-hero

It’s doesn’t have to be complicated! Many marketers shudder when they hear the phrase ‘Marketing Automation’ as indicated in a recent B2B Marketing Automation Report where “43% of marketers said they struggled to develop a strategy for marketing automation”. Understanding how to implement a successful campaign can often feel like a daunting task but it […]

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1973 Ltd – Delivering Creativity through 2016

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As the year draws to a close it seems an obvious time to reflect back on the past 12 months. And oh, what a year it’s been for 1973! We surpassed our own expectations, gaining large international clients, building strong partnerships with marketing agencies and we’ve expanded our team to support our growing business. In […]

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1973 Christmas Email Design and Development

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Christmas card animation

Due to the success of our Christmas email campaign and the level of engagement it attracted from our newsletter subscribers, we thought it would be helpful to share with you a little insight into how this was created including the thinking behind it and how the interactivity and animations were achieved. Design Insight: Storyboarding The […]

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Emails: What’s that they say? Test, test, test, and test again

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By on October 4th In In Email marketing, News, Technology
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Introducing you to our guest blogger Jaina Mistry, an email marketing expert at Litmus. Jaina shares with us her thoughts and guidance on optimising every email in apps and devices your subscribers use….

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