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Category: Email marketing

Tracking Video in Email

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By on April 5th In In Development, Email marketing
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In September 2016 iOS 10 was released with one of the bigger updates being the supporting of the HTML5 video within an email. This allows for developers to add another layer of interactivity to emails in order to gain views and clicks on their emails. Whilst it’s easy to implement video into an email the […]

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The Intricacies of Marketing Automation using Eloqua

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In this blog post I’ll go into a bit of detail about how we approach the creation of a webinar event within Eloqua 10 – from the Oracle Marketing Cloud.  It covers the full campaign canvas including how to send information over to Salesforce. Sending a webinar campaign via Eloqua For our webinar we have the following event flow […]

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Using Web Fonts within Emails

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By on March 15th In In Development, Email marketing, News
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Do you find using fonts in email a bit limiting? When you have a great design do you find yourself playing it safe, always choosing a web safe font, like Arial, which then lacks impact? People often assumed that using fonts within email can be quite restricting compared with websites but it needn’t be. This […]

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Marketing Automation! Confused? Don’t Be!

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It’s doesn’t have to be complicated! Many marketers shudder when they hear the phrase ‘Marketing Automation’ as indicated in a recent B2B Marketing Automation Report where “43% of marketers said they struggled to develop a strategy for marketing automation”. Understanding how to implement a successful campaign can often feel like a daunting task but it […]

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