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Category: Email marketing

The Final Frontier – Email Testing

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When you take on a project to create an email there are always three stages to it. The first stage is researching and designing the email. The second stage is coding/building the email and the third stage, which we’ll be covering today, is testing the email. As we’re sure you’re all aware building an email […]

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Our visit to the Oracle Modern Customer Experience

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By on May 18th In In Eloqua, Email marketing, News
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April 25 – 27, 2017 | Las Vegas #ModernCX #mme17 Dave Black and I attended the Oracle Modern Customer Experience in Las Vegas this month, held at the magnificent and extraordinarily large Mandalay Bay resort at the south end of the Las Vegas strip. It took us at least 10 minutes to walk from our […]

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Tracking Video in Email

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In September 2016 iOS 10 was released with one of the bigger updates being the supporting of the HTML5 video within an email. This allows for developers to add another layer of interactivity to emails in order to gain views and clicks on their emails. Whilst it’s easy to implement video into an email the […]

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The Intricacies of Marketing Automation using Eloqua

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In this blog post I’ll go into a bit of detail about how we approach the creation of a webinar event within Eloqua 10 – from the Oracle Marketing Cloud.  It covers the full campaign canvas including how to send information over to Salesforce. Sending a webinar campaign via Eloqua For our webinar we have the following event flow […]

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