1973 Ltd

Category: Eloqua

Our visit to the Oracle Modern Customer Experience

By on May 18th In In Eloqua, Email marketing, News

April 25 – 27, 2017 | Las Vegas #ModernCX #mme17 Dave Black and I attended the Oracle Modern Customer Experience in Las Vegas this month, held at the magnificent and extraordinarily large Mandalay Bay resort at the south end of the Las Vegas strip. It took us at least 10 minutes to walk from our […]

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The Intricacies of Marketing Automation using Eloqua


In this blog post I’ll go into a bit of detail about how we approach the creation of a webinar event within Eloqua 10 – from the Oracle Marketing Cloud.  It covers the full campaign canvas including how to send information over to Salesforce. Sending a webinar campaign via Eloqua For our webinar we have the following event flow […]

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Marketing Automation! Confused? Don’t Be!


It’s doesn’t have to be complicated! Many marketers shudder when they hear the phrase ‘Marketing Automation’ as indicated in a recent B2B Marketing Automation Report where “43% of marketers said they struggled to develop a strategy for marketing automation”. Understanding how to implement a successful campaign can often feel like a daunting task but it […]

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Meet our Team – Chris Barnett – Client Services Director


Next in our series of ‘Meet the Team’ blogs here’s Chris, our Client Services Director and co-founder of 1973 Ltd. With a passion for meeting people, creative programming and finding solutions to complex problems, Chris is ideally befitting for managing client services within the business. Starting his digital career on a Vic-20 back in 1982 […]

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