1973 Ltd

Marketing Automation! Confused? Don’t Be!

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automation-hero

It’s doesn’t have to be complicated! Many marketers shudder when they hear the phrase ‘Marketing Automation’ as indicated in a recent B2B Marketing Automation Report where “43% of marketers said they struggled to develop a strategy for marketing automation”. Understanding how to implement a successful campaign can often feel like a daunting task but it […]

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Photoshop Magic – File > Generate > Image Assets

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By on February 28th In Design
photoshop-generate-v2

One function that has transformed the way we work in Adobe Photoshop is the ability to automatically generate images from named layers. This is particularly useful when you have multiple artboards or layers in your PSD that you’d like to save individually. If you make a change to your image, no need to re-export, it […]

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Meet our Team – Victoria Fairbank – Senior Designer

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By on February 21st In Design, Meet our Team, News
Victoria Fairbank Q&A

Next in our current series of Meet the Team Q&As, we talk to Victoria, our Senior Designer, about her role. Having been in the design field for over 10 years, Victoria has a wealth of experience from both a client and agency perspective, so she really knows how to take a client project from good […]

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Meet our Team – Chris Barnett – Client Services Director

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meet-the-team-chris-hero

Next in our series of ‘Meet the Team’ blogs here’s Chris, our Client Services Director and co-founder of 1973 Ltd. With a passion for meeting people, creative programming and finding solutions to complex problems, Chris is ideally befitting for managing client services within the business. Starting his digital career on a Vic-20 back in 1982 […]

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7 Natural photo-retouching techniques

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By on January 4th In Design
Photo-retouching techniques

A key trend that is set to continue this year is the use of more natural looking photography across marketing channels. The rise of social media has influenced the visual messages we want to see. Pictures that don’t look as perfect are becoming increasingly popular, with the hashtag #Nofilter becoming one of the most common […]

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1973 Ltd – Delivering Creativity through 2016

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looking-back-on-2016

As the year draws to a close it seems an obvious time to reflect back on the past 12 months. And oh, what a year it’s been for 1973! We surpassed our own expectations, gaining large international clients, building strong partnerships with marketing agencies and we’ve expanded our team to support our growing business. In […]

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1973 Christmas Email Design and Development

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Christmas card animation

Due to the success of our Christmas email campaign and the level of engagement it attracted from our newsletter subscribers, we thought it would be helpful to share with you a little insight into how this was created including the thinking behind it and how the interactivity and animations were achieved. Design Insight: Storyboarding The […]

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Top 5 Adobe Photoshop tools and techniques

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By on December 12th In Design, News
Photoshop techniques

I recently went ‘back to school’ and completed an advanced Adobe Photoshop Course. I thoroughly enjoyed being back in the classroom, with the opportunity to learn so many new tips and tricks. By the end of the course, I’d filled my notebook with an array of tutorials on how to create some really interesting effects. […]

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Meet our team – David Black – Digital Director

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Continuing our ‘Meet the Team’ blogs, here’s Dave, our Digital Director who heads up production and development – and keeps the team in check! Find out what he likes most about his role…

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Top Tips for Designing an Infographic

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A big thank you to our guest blogger Justin Treharne for providing guidance on developing and designing infographics and for creating such a fantastic example to tell our story.

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