1973 Ltd

The Final Frontier – Email Testing

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When you take on a project to create an email there are always three stages to it. The first stage is researching and designing the email. The second stage is coding/building the email and the third stage, which we’ll be covering today, is testing the email. As we’re sure you’re all aware building an email […]

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Our visit to the Oracle Modern Customer Experience

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April 25 – 27, 2017 | Las Vegas #ModernCX #mme17 Dave Black and I attended the Oracle Modern Customer Experience in Las Vegas this month, held at the magnificent and extraordinarily large Mandalay Bay resort at the south end of the Las Vegas strip. It took us at least 10 minutes to walk from our […]

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Tracking Video in Email

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In September 2016 iOS 10 was released with one of the bigger updates being the supporting of the HTML5 video within an email. This allows for developers to add another layer of interactivity to emails in order to gain views and clicks on their emails. Whilst it’s easy to implement video into an email the […]

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The Intricacies of Marketing Automation using Eloqua

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In this blog post I’ll go into a bit of detail about how we approach the creation of a webinar event within Eloqua 10 – from the Oracle Marketing Cloud.  It covers the full campaign canvas including how to send information over to Salesforce. Sending a webinar campaign via Eloqua For our webinar we have the following event flow […]

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Using Web Fonts within Emails

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Do you find using fonts in email a bit limiting? When you have a great design do you find yourself playing it safe, always choosing a web safe font, like Arial, which then lacks impact? People often assumed that using fonts within email can be quite restricting compared with websites but it needn’t be. This […]

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Marketing Automation! Confused? Don’t Be!

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It’s doesn’t have to be complicated! Many marketers shudder when they hear the phrase ‘Marketing Automation’ as indicated in a recent B2B Marketing Automation Report where “43% of marketers said they struggled to develop a strategy for marketing automation”. Understanding how to implement a successful campaign can often feel like a daunting task but it […]

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Photoshop Magic – File > Generate > Image Assets

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By on February 28th In Design
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One function that has transformed the way we work in Adobe Photoshop is the ability to automatically generate images from named layers. This is particularly useful when you have multiple artboards or layers in your PSD that you’d like to save individually. If you make a change to your image, no need to re-export, it […]

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Meet our Team – Victoria Fairbank – Senior Designer

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By on February 21st In Design, News, Uncategorized
Victoria Fairbank Q&A

Next in our current series of Meet the Team Q&As, we talk to Victoria, our Senior Designer, about her role. Having been in the design field for over 10 years, Victoria has a wealth of experience from both a client and agency perspective, so she really knows how to take a client project from good […]

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Meet our Team – Chris Barnett – Client Services Director

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Next in our series of ‘Meet the Team’ blogs here’s Chris, our Client Services Director and co-founder of 1973 Ltd. With a passion for meeting people, creative programming and finding solutions to complex problems, Chris is ideally befitting for managing client services within the business. Starting his digital career on a Vic-20 back in 1982 […]

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7 Natural photo-retouching techniques

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By on January 4th In Design
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A key trend that is set to continue this year is the use of more natural looking photography across marketing channels. The rise of social media has influenced the visual messages we want to see. Pictures that don’t look as perfect are becoming increasingly popular, with the hashtag #Nofilter becoming one of the most common […]

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