1973 Ltd

Creating an Animated GIF for Email

post
videoEmail

Frustrated by the lack of engagement your emails are gaining?  Concerned they’re getting lost in the crowd?   Email is an integral part in today’s busy marketing world, no surprises given it attracts one of the highest ROI in the digital arena, yet grabbing the attention of your prospects is no mean feat.  With inboxes […]

Read Full Story

Meet our Team – Warren Byrne – Front End Developer

post
meet-the-team-warren-herov3

Continuing our series of ‘Meet the Team’ blogs here’s Warren, our gentle giant and leading edge front end developer. With many years experience coding innovative creations, Warren is the go-to guy for building interactive email within the company. Inquisitive and experimental by nature, he loves nothing more than getting his teeth into new responsive email […]

Read Full Story

The Final Frontier – Email Testing

post
emailTesting-hero

When you take on a project to create an email there are always three stages to it. The first stage is researching and designing the email. The second stage is coding/building the email and the third stage, which we’ll be covering today, is testing the email. As we’re sure you’re all aware building an email […]

Read Full Story

Our visit to the Oracle Modern Customer Experience

post
oracle-mce-conference

April 25 – 27, 2017 | Las Vegas #ModernCX #mme17 Dave Black and I attended the Oracle Modern Customer Experience in Las Vegas this month, held at the magnificent and extraordinarily large Mandalay Bay resort at the south end of the Las Vegas strip. It took us at least 10 minutes to walk from our […]

Read Full Story

Tracking Video in Email

post
video-tracking-hero

In September 2016 iOS 10 was released with one of the bigger updates being the supporting of the HTML5 video within an email. This allows for developers to add another layer of interactivity to emails in order to gain views and clicks on their emails. Whilst it’s easy to implement video into an email the […]

Read Full Story

The Intricacies of Marketing Automation using Eloqua

post
marketing-automation-eloqua-hero

In this blog post I’ll go into a bit of detail about how we approach the creation of a webinar event within Eloqua 10 – from the Oracle Marketing Cloud.  It covers the full campaign canvas including how to send information over to Salesforce. Sending a webinar campaign via Eloqua For our webinar we have the following event flow […]

Read Full Story

Using Web Fonts within Emails

post
webfonts-hero

Do you find using fonts in email a bit limiting? When you have a great design do you find yourself playing it safe, always choosing a web safe font, like Arial, which then lacks impact? People often assumed that using fonts within email can be quite restricting compared with websites but it needn’t be. This […]

Read Full Story

Marketing Automation! Confused? Don’t Be!

post
automation-hero

It’s doesn’t have to be complicated! Many marketers shudder when they hear the phrase ‘Marketing Automation’ as indicated in a recent B2B Marketing Automation Report where “43% of marketers said they struggled to develop a strategy for marketing automation”. Understanding how to implement a successful campaign can often feel like a daunting task but it […]

Read Full Story

Photoshop Magic – File > Generate > Image Assets

post
By on February 28th In Design
photoshop-generate-v2

One function that has transformed the way we work in Adobe Photoshop is the ability to automatically generate images from named layers. This is particularly useful when you have multiple artboards or layers in your PSD that you’d like to save individually. If you make a change to your image, no need to re-export, it […]

Read Full Story

Meet our Team – Victoria Fairbank – Senior Designer

post
By on February 21st In Design, Meet our Team, News
Victoria Fairbank Q&A

Next in our current series of Meet the Team Q&As, we talk to Victoria, our Senior Designer, about her role. Having been in the design field for over 10 years, Victoria has a wealth of experience from both a client and agency perspective, so she really knows how to take a client project from good […]

Read Full Story
← Older Posts

Follow our blog!

Recent Posts

Categories

Our latest tweets

Archives

Authors