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1973 News

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By on October 26th In News
1973 news

It’s been a fair while now since I’ve posted on here, but I have a good reason! This time last year I became a mum, and life became pretty different! I’ve been easing back into work over the last 6 months, and what a 6 months it has been! Things have been moving at such […]

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Litmus Live 2017 – 5 key learnings for developers

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As a keen developer with many years’ experience, I like nothing more than staying ahead of the game and keeping up-to-date with the latest developments.  Always on the lookout for new ways of doing things to help save time, deliver quality results and provide an excellent user experience, that’s what it’s all about and why […]

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Litmus Live 2017 – Top 8 takeaways

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Litmus Live 2017

I recently attend the Litmus Live conference in London – an event I had been eagerly awaiting! With my Litmus Live workbook in hand, I learnt so many great tricks of the trade from the fantastic speakers who presented there. Here are my top 8 takeaways…    1. Make your emails accessible. Paul Airy from […]

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So what next?

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Now that is a question you should ask yourself after every campaign, and the title of the report we produce for all our client projects. Reporting your way to success! At 1973 we love to produce reports, it’s what makes our world go round and shapes the way we do things.  There’s nothing more motivating […]

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Creating an Animated GIF for Email

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Frustrated by the lack of engagement your emails are gaining?  Concerned they’re getting lost in the crowd?   Email is an integral part in today’s busy marketing world, no surprises given it attracts one of the highest ROI in the digital arena, yet grabbing the attention of your prospects is no mean feat.  With inboxes […]

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Meet our Team – Warren Byrne – Front End Developer

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Continuing our series of ‘Meet the Team’ blogs here’s Warren, our gentle giant and leading edge front end developer. With many years experience coding innovative creations, Warren is the go-to guy for building interactive email within the company. Inquisitive and experimental by nature, he loves nothing more than getting his teeth into new responsive email […]

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The Final Frontier – Email Testing

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When you take on a project to create an email there are always three stages to it. The first stage is researching and designing the email. The second stage is coding/building the email and the third stage, which we’ll be covering today, is testing the email. As we’re sure you’re all aware building an email […]

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Our visit to the Oracle Modern Customer Experience

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April 25 – 27, 2017 | Las Vegas #ModernCX #mme17 Dave Black and I attended the Oracle Modern Customer Experience in Las Vegas this month, held at the magnificent and extraordinarily large Mandalay Bay resort at the south end of the Las Vegas strip. It took us at least 10 minutes to walk from our […]

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Tracking Video in Email

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In September 2016 iOS 10 was released with one of the bigger updates being the supporting of the HTML5 video within an email. This allows for developers to add another layer of interactivity to emails in order to gain views and clicks on their emails. Whilst it’s easy to implement video into an email the […]

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The Intricacies of Marketing Automation using Eloqua

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In this blog post I’ll go into a bit of detail about how we approach the creation of a webinar event within Eloqua 10 – from the Oracle Marketing Cloud.  It covers the full campaign canvas including how to send information over to Salesforce. Sending a webinar campaign via Eloqua For our webinar we have the following event flow […]

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